Privacy Policy

Dealers Choice will not sell or provide any personal information to anyone without your permission.

Dealers Choice (“Dealers Choice”) is committed to protecting the privacy of visitors to the Dealers Choice Pro+ website and users of the Dealers Choice Pro+ application. Dealers Choice does not use any personally identifiable information collected at this site or through the application for any purpose other than internal use.

The following is an explanation of the types of information that are collected from visitors at the Dealers Choice Pro+ site and users of the Dealers Choice Pro+ application, and how such information is used by Dealers Choice. If you have any questions or concerns about privacy issues, please contact us at

Anonymous Information

Dealers Choice tracks visitor activity to our site using IP addresses and sets temporary cookies to track user sessions. The information gathered is not connected in any way with personally identifiable information (name, address, etc.). The user’s identity remains anonymous.

Like many other commercial sites, Dealers Choice automatically collects certain information from visitors about the parts of the site that you use and what selections you make. In doing so, Dealers Choice may collect certain technical data such as device-specific information (e.g., operating system version, unique device identifiers, and mobile information if the site is accessed via a mobile device) or server log information (e.g., navigation paths and search queries, and IP address).

This site may also utilize a standard technology called a “cookie” to collect information about how our site is used. Cookies were designed to help a website recognize a user’s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was previously browsing the site. This site’s cookies may collect a domain name and track a user’s navigation through our website pages. Dealers Choice uses cookies only to gather the information indicated in this policy in order to enhance the function of the website. We do not use cookies to gather personal identifying information about you without your consent. Most browsers include an option to clear existing cookies or reject new ones. If you elect to do this, portions of this website may not function as intended.

The anonymous data collected by this site helps us keep track of the number of visitors and helps facilitate the dynamic nature of our site. For example, we may use third party tools to help us measure customer interest in the various areas of our website for product and website development purposes. These tools tell us, for example, how the site was accessed and how long visitors stayed. This information is used internally to improve the content of this website and to enhance user experience. As set forth above, this information is aggregated and not personally identifiable.

Registration Information

If a visitor to our site fills out the Registration form, or if a user installs and registers the Dealers Choice Pro+ application on one or more of its devices, the information will be retained and used by Dealers Choice solely to contact the visitor regarding pricing or other product information, promotions, special offers, or other direct marketing communications. This information, which typically includes first and last name, month and day of birth, physical address, email, and telephone number, is not shared with anyone other than Dealers Choice and its authorized sales representatives. Visitors or users who do not wish to receive such communications in the future may opt out by removing the application and following the opt-out instructions set forth in Dealers Choice’s marketing communications or by contacting us at

Dealers Choice Applications

If you install any other Dealers Choice-branded applications on your mobile device (such as the Dealers Choice 3D+ application), your use of the application is subject to its specific privacy policy and terms of use, which may be accessed through the application. Such applications may be developed and administered by a trusted third-party partner whose privacy policies or practices may differ from those of Dealers Choice.

Interest-Based Advertising

Dealers Choice may also work with a trusted third party to participate in interest-based advertising. This means that you may see advertising for Dealers Choice on other websites based on your browsing behavior across websites. Some websites where we may advertise belong to ad networks that use your web browsing history to choose which ads to display on their network websites; these ads include advertising for Dealers Choice, but no personal information about you is shared with those third party ad networks. Other websites where you see our ads, such as Facebook, may use interest preferences that you have chosen on those sites, as well as registration and other information about you, to choose which ads to display to you. Some internet browsers, websites such as Facebook and mobile devices offer opt-outs for interest-based advertising. Please refer to the website that you are visiting, your browser and/or your device settings for additional information. You can opt out of receiving interest-based ads from third parties who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and the DAA website:!/ and!/.

Third-Party Privacy Policies 

Our website may provide links or automatically redirect you to third-party websites that are not controlled by Dealers Choice or governed by this Privacy Policy. These third-party websites may collect personal data and other data from or about you. We are not responsible for the content or privacy practices of any website that we do not control, and your interactions with such websites are governed solely by the privacy policies of the entity operating the websites, not this Privacy Policy.

Similarly, you may have the opportunity to engage with Dealers Choice on third party social media or career networking platforms like Facebook or LinkedIn. Consequently, you may share your personal information with that third party service provider and they may share data with us. In the event that you choose to provide your information to a third party service provider, your information will be governed by the policies of those service providers. Dealers Choice does not control the privacy policies or practices of these third parties, who may place their own cookies or other files on your computer, solicit personal information from you and follow different rules regarding the use of the information you submit to them. We encourage you to read the privacy policies or statements of these platforms and any other websites you visit.

Other Important Considerations

Dealers Choice does not currently process or respond to “Do Not Track” signals from your browser. As previously described, we may participate in online advertising networks administered by third parties, which may track your online activities over time and across third-party websites. You may opt-out of interest-based and other targeted advertising as set forth above in the Interest-Based Advertising section. However, even if you opt out of such ads, Dealers Choice may continue to collect and use online activity data on our websites and in our applications for other purposes.

Dealers Choice’s website and applications are not intended for use by children under the age of 13 and we do not knowingly collect personal data from such children. If a child under the age of 13 has provided us with personal data, we ask that a parent or guardian contact us so that the personal data can be deleted.

Privacy Policy Updates

This Privacy Policy may be updated periodically and without prior notice.  All changes will be posted as soon as they go into effect. This Policy was last updated on January 4, 2018.